Role: Vice President of Public Relations
From February 2025 to January 2026, I served on Elon Panhellenic’s executive board running the Instagram and TikTok social media accounts. Instagram focused on a warm, welcoming feed highlighting members of chapters while highlighting important events and dates surrounding the Panhellenic community
During my time as VP of PR, Instagram views increased by 137.4% over 90 days to surpass 478k views. Over my entire term, the Instagram account had 1.3M views, a 7.9% increase in Reach of 91.9K compared to the prior year, a 13.2% increase in link clicks, and a 9.8% increase in visits reaching 35.9K.
Instagram Posts
Posted on the first day of recruitment registration to raise awareness around 2026 recruitment and encourgae PNMs to register at the link provided in our bio.
Instagram Stories
Posted every Friday, Sisters Across Sororities was a weekly story post used to encourage cross-chapter appreciation and Panhellenic Love. Members could nominate a member in another chapter to highlight each week.
The cover of a carousel post used to introduce the 10 chapters on campus and emphasize how PNMs can find their people with Elon Panhellenic.
Every Monday, a weekly calendar of events among all 10 chapters as well as Panhellenic was posted to the story to encourage members to attend events.
TikTok Videos
The cover of a carousel post used to inform PNMs of the key dates for 2026 recruitment.
Story post used to spread awareness around Panhellenic 101, an event used to inform PNM’s about what Panhellenic is and what it means to join a sorority.
The cover of a carousel post informing new students at Elon Univeristy of the some of the favorite spots around campus according to Panhellenic Members
Similar to Panhellenic 101. this story post was created to spread awareness of Panhellenic Meet and Greet where PNMs could personally meet members of all 10 chapters.
Story posts of event graphics were posted weekly for Panhellenic and Chapter events. This is a graphic posted for a wellness event hosted by Panhellenic.
Posted to create excitement and anticipation around 2026 recruitment.
Story posts were also used as reminders for important dates for applications such as applying to be a Pi Chi, or a recruitment counselor, as well as executive board applications.